NewBalance

New Balance was founded in Boston in 1906 by William J. Riley. The brand started by developing orthopaedic insoles to give people better balance and support while walking. From that idea came both the name and the philosophy of the brand: designing shoes that offer real stability, comfort and quality.

In the decades that followed, New Balance grew into a global sneaker brand known for its fit and innovation.
Models such as the New Balance 550, New Balance 9060, New Balance 530, New Balance 2002R, New Balance 1906R and New Balance 574 are popular today in both sport and streetwear. These New Balance sneakers combine comfort, style and modern technology.

Today New Balance has become one of the most loved sneaker brands in streetwear and fashion.

Where are they made?

New Balance stands apart from many other sneaker brands because part of its production still takes place in its own factories. Certain models are made in the United States (Massachusetts and Maine) and in the United Kingdom (Flimby), where craftsmanship and quality come first.

Alongside these locations, a large share of production also takes place in countries such as China, Vietnam and Indonesia, so that worldwide demand for New Balance sneakers can be met without compromising on quality and comfort.

Thanks to this combination of traditional craftsmanship and modern production, New Balance is known worldwide for its reliable fit and high-quality finish.

Styling

New Balance sneakers are popular with both men and women and suit many styles, from minimalist to sporty and streetwear.

Iconic models such as the New Balance 550, New Balance 9060, New Balance 530, New Balance 2002R, New Balance 1906R and New Balance 574 combine comfort with a timeless design.

Many models are made with materials such as mesh, suede and leather, combined with modern cushioning technology for optimal everyday comfort.

Discover the full range and find the New Balance sneaker that perfectly fits your style.